Case Study

Pedigree Wholesale Ltd

About Pedigree Wholesale

Pedigree wholesale can quote all the impressive facts and figures you would expect from a significant modern-day wholesaler.

A comprehensive product offering more than 13,500 SKUs, 100,000ft² of quality warehousing, and a modern fleet of 30 vehicles make Pedigree stand out.

The company focuses on people, both its own 175 employees and significantly all the staff in its 2,500 retail solid customer base.

All Pedigree staff have a passion for delivering excellence, and there is a commitment across all parts of the business to provide excellent customer service on a personal level.

With many years of experience, the Pedigree management team are fully aware that the basic principle of getting the right products to the customer on time is a crucial factor in any wholesale company’s success.


An ongoing investment strategy in the latest industry-leading logistics technology is fundamental to maintaining its competitive advantage.

Its network of 5 strategically located modern distribution warehouses is supported by a paperless management system, with warehouse pickers being guided through their tasks by voice recognition technology, enabling an industry-leading pick accuracy of 99.9%!

Pedigree Wholesale remains 100% family-owned and is now in its 4th generation, with Terry’s son Steve joining the business in 1997 after qualifying as a management accountant.

Throughout every generation, it has always been a guiding principle of the Brown family to offer the best possible service to its customers together with the best possible product range.

Independent pet retail trade

To support the independent pet retail trade further, Pedigree has used its extensive market and purchasing knowledge to expand its activities into both importing and manufacturing.

Steve, who now leads the company, is passionate about the independent pet trade and is as committed to providing the best possible support to help independent pet retailers run successful businesses.

Pedigree Wholesale is one of those rare business combinations founded on hard work and family values, coupled with embracing new technology to provide the best service possible for its customers.

The company’s philosophy can be summed up with two simple statements;

“The desire to be the best wholesaler, providing the best service built on the best reputation within the Pet Trade.”

“Only promise what you can deliver!”

The Challenge

The Solution

get started on your journey

Let's have an chat and get things moving. If it's appropriate let's demonstrate the platform.

Contact Us
We will never sell, rent or otherwise distribute or make public your personal information

By submitting this form, you confirm that you are 18 years or older