As foodservice wholesalers seek to tap into the hugely increased demand for remote shopping and offset the loss of their core B2B sales, JJ Foodservice has further stepped up its consumer offer with the launch of same-day delivery from three depots. Shoppers in London, ordering online before 11.00 am, Monday to Friday, from JJ’s Enfield, Sidcup and Dagenham branches can now get delivery the same day for a GB£5 (US$6.30) surcharge.
Rapid growth in end-consumers helping to keep business afloat
Since launching its drive to reach a bigger consumer market JJ Foodservice has registered over 24,000 new household customers across its 11 depots nationally and traffic to its website has increased by 268%. As well as providing home delivery, shoppers can also opt to collect orders from one of JJ’s depots, observing contactless protocols. Customers working for the NHS, police and fire brigades can benefit from priority service when collecting orders.
Range modified to meet domestic shopper needs
Working at speed in collaboration with its suppliers, JJ Foodservice has been able to establish a ‘Household Essentials’ range comprising 300 core products of specific relevance to its growing customer base of end-consumers. Along with consumer-relevant foodservice lines from its existing ranges, JJ is now able to offer smaller pack-sizes, especially in fresh categories, such as produce and meat where product life on bulk packs is a concern to shoppers. To further adapt the offer to consumers the minimum order value for delivery has been reduced from JJ’s usual GB£125 (US$156) to GB£79 (US$99).
Speaking to Wholesale News magazine, Mushtaque Ahmed, Chief Operations Officer, JJ Foodservice commented:
‘Under the circumstances, it’s difficult to predict the future. One thing’s for sure is that recovery will be a very lengthy process. We’ve hit our lowest point, it can only get better. Even though we’ve acquired a huge number of new customers, we’ve still lost our core restaurant and takeaway customers, and they represent a much higher order value.’
Article by Patrick Mitchell-Fox, Senior Retail Analyst
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